Perhaps the biggest global sporting event in 2017 was the IAAF World Championships at the Olympic Park.
PopUpArena were chuffed to bits to be briefed and appointed to the sporting brand Asics, through their agency Ear to the Ground, to be part of the design and install for an interactive fan engagement zone within the Hero Village.
In addition to installing our 'Beat the Bolt' timed sprint track system (aka Track in a Box) we also contributed to a long jump and high jump zone, all part of the experience to show case the Asics brand.
For more information on how this system might operate for your own use, contact Mike on 07517 422399.
