Mobile Sports Arena System
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LTA PopUpTennis 2015 Tour

Over the summer of 2015, PopUpArena operated on behalf of the LTA over forty PopUpTennis Tour events into City Centres, Community Spaces & Festivals around the UK.

The PopUpArena event crew delivered, installed and managed a variety of mini PopUpCourts to suit all ages and abilities with in excess of 10,000 participants picking up a racquet and ball to ‘try-out’ tennis, often for the first time.

At each event, a local tennis club attended with their own professional and volunteer coaches to provide on-court taster sessions and to ‘sign post’ new participants back to their local club.

The schedule and location for many of the events were purposefully chosen in the lead up, and to promote, LTA major championship tennis events at Wimbledon, Roehampton, Nottingham, Birmingham and Bristol as well as driving participation into LTA tennis programmes such as Tennis Tuesday, the Great British Tennis Weekend and Highland Spring Mini Tennis.

The physical PopUpCourts never fail to generate a visual impact within any location, they provide great mediagenic content for use in either personal or business social media channels and most importantly give a user a genuinely memorable experience.