Mobile Sports Arena System
Phone mail Facebook Twitter

The Team

Michael Milne-Home, Founder and Managing Director

Michael is a designer with over 30 years of corporate and product design and marketing experience. He created the PopUpArena concept in 2007 and has been the driving force behind the development of the product and establishment of the business. He is passionate about the benefits of sport as part of a balanced life and he continues to play hockey in the Wessex Supervets League (capt of Haslemere) and real tennis (Hampton Court). 

Guy Bracewell, Director

With over 28 years in Customer Service within the Digital & Direct Marketing industry working with numerous national and international household brands and then more recently for several professional sports clubs, he leads the business development thrust of PopUpArena. Having established a proven track record in the leadership, design and implementation of customer experiential services and insight driven sales & marketing strategies, since 2012 he is happily back within the sector that serves the needs of community and grass root sports development projects.

Steve Mitchell, Associate Consultant 

Steve currently works independently, advising and supporting organisations around initiatives related to people, learning and talent development. He is a respected leader in this area and is well connected across all areas of the sport and leisure industry. Having previously worked for SkillsActive, the Sector Skills Council for Active Leisure, Learning and Well-being for 10 years.

Natasha Walker, Associate Consultant International Territories

Natasha leads on the development of our international territories having already established herself assisting various European businesses access the Middle East markets. In 2015 Natasha led the PopUpArena delegation to Australia & New Zealand to research and network with Major Event opportunities.

PopUpCrew Recruitment

With each new year we look to recruit and develop new seasonal PopUpCrew members to our event team. If you are looking for temporary work from March to September please contact Guy either by mobile 07966 201751 or email

The PopUpArena Team ....................